On Tuesday Twitter launched a new feature that (I think) is the first to take advantage of their new GeoAPI from Mixer Labs.

Local Trends builds upon Twitter’s trending topics feature by adding a geo-location layer.  Now you can set your location and see trending topics in your area.

For example, as I write this I can see that both the national and local trending topics include Apple iPad announcements and the canceling of Ugly Betty (seriously people?).  At the same time the state of the #union is a trending topic nationally while in Los Angeles people would rather be tweeting #nowthatsghetto than discussing politics (I do love my hometown).

So, that’s not exactly a profound example (tho it does say something about my angelino brethren), but it’s the middle of the afternoon in the middle of the week.  It’ll be most interesting to see what pops up around the time of big public events or things like power outages and earthquakes.  I already believe that Twitter is the most powerful real-time news search engine available to the public right now.  For example, when there is an earthquake here in LA I’ve found the fastest way to find the epicenter and magnitude is to search ‘earthquake’ on Twitter.  With the addition of this layer of geographical information you’ll be able to get a better picture of what is going on in your area, right now.

Right now Local Trends is limited to a handful of major cities worldwide (mostly in the US), but Twitter will definitely continue to roll out new features associated with geo-location data and Twitter’s ability to deliver useful and relevant search results will continue to improve.

We’ll keep an eye on these features as they evolve and in the future we’ll talk about Twitter’s advanced search function and how you can use it to make your life easier.

via [Twitter Blog]



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