The NFL announces the #SB44 tag for Twitter and Flickr (and wherever else you use tags).

Not surprisingly the NFL has a Super Bowl XLIV related site up with all the standard bells and whistles (countdown timer, visitor guide, etc) including a new Super Bowl Twitter Page and announced #SB44 as the official hash tag for all that is Super Bowl 44 related.

The NFL marketing department has designated #SB44 as the tag to use for Twitter, Flickr and wherever else you plan on posting Super Bowl related stuff in an effort to harness the power of social media by organizing the content ever so slightly.  The site itself is a Flash-tastic compilation of tweets and photos you can pan across, but the content must be heavily moderated because there is nothing very interesting being posted (no cursing, no ranting, etc).

This is a great example of how major corporations can use  Twitter to organize their followers and help feed their own hype machine for whatever they have going on.  For users at the game, outside the stadium and across the country searching #SB44 should find you the latest and greatest news (from Twitter, at the least).

via [CNET]



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